The short version
Coway Airmega 400 is the mid-premium value reference with largest AHAM coverage. Blueair HealthProtect 7770i is the Swedish premium with HEPASilent + GermShield tech.
When Coway Airmega 400 is the right pick
If you want largest AHAM coverage at mid-premium price — Coway is the right shape at $479. The rational mid-premium default.
When Blueair HealthProtect 7770i is the right pick
If you want Swedish HEPASilent + GermShield always-on premium tech — Blueair is the right shape at $820. Accept smaller coverage and higher filter cost.