The short version
Both premium $1,000+ purifiers. Dyson is consumer-brand polish + smart features + formaldehyde. IQAir is clinical HEPA depth + Swiss pedigree.
When is Dyson Big+Quiet the right pick?
If you want premium smart features + formaldehyde focus + quietest operation — Dyson is the right shape at $999. Consumer-brand polish over clinical depth.
When is IQAir HealthPro Plus the right pick?
If you want maker-rated HyperHEPA H14 depth + multi-decade Swiss pedigree — IQAir is the right shape. Accept lack of smart features.