The short version
Zoe is a nutrition programme that uses CGM as one input among three; Levels is a CGM programme. The decision is whether you want a one-time multi-biomarker reset or continuous glucose data.
When Zoe is the right pick
If you want personalised nutrition grounded in real published science — and the two-week CGM phase is enough — Zoe is the right shape. The PREDICT studies and the multi-biomarker model are the reason most users land here. The annual £60/month subscription buys you the food rankings, not new glucose data.
When Levels is the right pick
If you want CGM as an ongoing instrument — running meal experiments, tracking time-in-range as a daily metric, iterating on glucose curves week by week — Levels is the right shape. The deeper insight engine and the more accurate sensor justify the premium pricing for users who treat the device as a serious tool.