The short version
Sleepio and Pzizz are not really alternatives. Sleepio is a clinical intervention for diagnosed insomnia; Pzizz is a nightly audio ritual to fall asleep faster. Pick on whether you have a clinical sleep problem or a daily wind-down need.
When is Sleepio the right pick?
If you have chronic insomnia — six weeks of trouble falling or staying asleep, daytime impact — Sleepio is the right shape. It has the largest body of randomised trials among digital sleep interventions (many run by its developer) and is the only one with NICE recommendation and NHS prescribing pathways. The six-week structured CBT-I commitment is the cost; durable improvement in insomnia severity is the value.
When is Pzizz the right pick?
If you want help getting to sleep tonight, without a structured programme, Pzizz is the right shape. The generative dreamscape audio works as a press-play nightly ritual; the nap mode and focus mode add daytime use cases. For clinical insomnia it is not the right tool — but it is a good nightly companion for users who just want to wind down.