The short version
Three different sleep problems and three different products. Sleepio treats insomnia. Sleep Cycle measures sleep. Pzizz aids sleep onset. Pick on which problem you actually have.
When Sleepio is the right pick
If you have chronic insomnia — six weeks of trouble falling or staying asleep with daytime impact — Sleepio is the right shape. It is the most clinically-validated digital intervention in the consumer space and the only one with NICE recommendation. The six-week structured CBT-I commitment is the cost; durable insomnia improvement is the value.
When Sleep Cycle is the right pick
If you want to track sleep — smart alarm, sleep-stage estimates, snoring detection, multi-month trends — Sleep Cycle is the right shape. A decade of iteration on the smart-alarm implementation makes it the category-defining tool for waking up less groggy.
When Pzizz is the right pick
If you want help getting to sleep tonight without a programme, Pzizz is the right shape. Generative dreamscape audio purpose-built for sleep onset — press-play and the experience does the rest. For clinical insomnia it is not the right tool; for nightly wind-down it is.